the ordinary shower towel reimagined

Introducing the NEW

MARSHMALLOW
TOWEL 2.0

THICKER, SOFTER, AND FLUFFIER THAN EVER

Find Your Marshmallow

Two takes on Marshmallow softness.

Choose between our signature Marshmallow feel and our more elevated 100% pure cotton experience.

Marshmallow 2.0

Signature Plush Collection

Our signature plush everyday towel — soft, cozy, and playful with that classic Marshmallow feel.

  • Signature Marshmallow softness
  • Everyday plush comfort
  • Best for your classic Mallo feel
Shop Marshmallow Signature Plush
Pure Cotton Series

Pure Cotton Collection

A denser, more refined towel crafted from 100% pure cotton for a richer, more elevated kind of softness.

  • 100% pure cotton
  • CloudLoom™ softness
  • Best for a more elevated feel
Shop Marshmallow Pure Cotton

SHOP LIMITED EDITION RELEASES

1 5

SHOP CLASSIC MARSHMALLOW

  • The Marshmallow Towel 2.0 Family Pack
    Signature Plush

    The Marshmallow Towel 2.0 Family Pack

    July 4 Sale
    Signature Plush

    The Marshmallow Towel 2.0 Family Pack

    $99.99 USD
    $165.99 USD $99.99 USD
    July 4 Sale
  • The Marshmallow Towel 2.0 Pack
    Signature Plush

    The Marshmallow Towel 2.0 Pack

    July 4 Sale
    Signature Plush

    The Marshmallow Towel 2.0 Pack

    $29.99 USD
    $41.49 USD $29.99 USD
    July 4 Sale
  • The Marshmallow Bath Towel 2.0
    Signature Plush

    The Marshmallow Bath Towel 2.0

    July 4 Sale
    Signature Plush

    The Marshmallow Bath Towel 2.0

    $21.99 USD
    $29.99 USD $21.99 USD
    July 4 Sale
  • The Marshmallow Towel 2.0 Partner Pack
    Signature Plush

    The Marshmallow Towel 2.0 Partner Pack

    July 4 Sale
    Signature Plush

    The Marshmallow Towel 2.0 Partner Pack

    $54.99 USD
    $82.99 USD $54.99 USD
    July 4 Sale
  • The Marshmallow Face Towel 2.0
    Signature Plush

    The Marshmallow Face Towel 2.0

    July 4 Sale
    Signature Plush

    The Marshmallow Face Towel 2.0

    $8.99 USD
    $13.99 USD $8.99 USD
    July 4 Sale
  • The Marshmallow Bath Mat 2.0
    Signature Plush

    The Marshmallow Bath Mat 2.0

    July 4 Sale
    Signature Plush

    The Marshmallow Bath Mat 2.0

    $18.99 USD
    $26.99 USD $18.99 USD
    July 4 Sale
1 6

The Body Pumpkin

SHOP BATH ESSENTIALS

  • Mallo Bath Bomb - Coconut Pop

    Mallo Bath Bomb - Coconut Pop

    July 4 Sale

    Mallo Bath Bomb - Coconut Pop

    $7.49 USD
    $9.99 USD $7.49 USD
    July 4 Sale
  • Mallo Soap

    Mallo Soap

    July 4 Sale

    Mallo Soap

    $7.49 USD
    $9.99 USD $7.49 USD
    July 4 Sale
  • Mallo Soap - Gift Set

    Mallo Soap - Gift Set

    July 4 Sale

    Mallo Soap - Gift Set

    $18.99 USD
    $31.99 USD $18.99 USD
    July 4 Sale
  • The Body Pumpkin

    The Body Pumpkin

    July 4 Sale

    The Body Pumpkin

    $5.99 USD
    $8.99 USD $5.99 USD
    July 4 Sale
  • The Body Pumpkin Set

    The Body Pumpkin Set

    July 4 Sale

    The Body Pumpkin Set

    $14.99 USD
    $24.99 USD $14.99 USD
    July 4 Sale
1 5

FIND US ON INSTAGRAM

WHAT OUR CUSTOMERS SAY

Customers rate us 4.6/5 based on 541 reviews.

Let customers speak for us

from 541 reviews

Bought a second set because I liked the first one so much.

Chloe D.
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

The texture is smooth and comfortable on the skin.

Kendra N.
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

Holds up well in the wash and stays soft.

Blythe H.
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

I like that it dries faster than my old cotton towels.

Dixie
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

The stitching looks durable and high quality.

Raquel
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

Lightweight but surprisingly absorbent.

Laura
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

The material feels premium and well made.

M. Malloy
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

Great for everyday use. Dries me off quickly.

May G.
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

Much softer than the towels I was replacing.

JP
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

Comfortable to use and doesn't leave lint behind.

Antonette
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

Nice size and the color looks exactly like the photos.

Jordan
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

I've washed it several times and it still looks new.

Carol
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

The towel feels plush but still dries fast.

Sam S.
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

Good quality for the price. Very happy with my purchase.

Marion
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black
Limited Edition: The Marshmallow Towel 2.0 in Obsidian Black

Dries quickly and doesn't feel heavy when wet.

C. Morgan
The Marshmallow Bath Towel 2.0
The Marshmallow Bath Towel 2.0

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