VERIFIED
I genuinely didn’t know a towel could feel this soft. The Marshmallow texture is unlike anything I’ve used before—it feels like wrapping yourself in a cloud.
Introducing the new
Marshmallow
towels 2.0
Turn every shower into a spa-like escape with plush texture and lasting softness.
4.6/5 · 586+ reviews
FROM THE MALLO COMMUNITY
Soft is a promise we keep, wash after wash.
VERIFIED
They don’t shed at all! I kept expecting fluff on my skin or in the wash, but nothing. I’m honestly amazed by how soft and well made they are.
VERIFIED
My whole family loves our Marshmallow Towels. Everyone has a favorite color now, and the kids actually complain when theirs are in the wash!
VERIFIED
These towels make my bathroom look so much more put together. The colors and sculpted texture are beautiful, and they feel just as luxurious as they look.
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The Marshmallow Towel 2.0 Family Pack
$99.99
$165.99
The Marshmallow Towel 2.0 Pack
$29.99
$41.49
The Marshmallow Bath Towel 2.0
$21.99
$29.99
The Marshmallow Towel 2.0 Partner Pack
$54.99
$82.99
The Marshmallow Face Towel 2.0
$8.99
$13.99
The Marshmallow Bath Mat 2.0
$18.99
$26.99
Two takes on the
Marshmallow Towel
Signature Plush
The Marshmallow Ridge, woven in
100% cotton.
- Material
- Signature plush blend
- Feel
- Velvety, cloud-soft
- Absorbency
- Fast, lightweight
- Best for
- Spa-like rituals
Pure Cotton
The Marshmallow Ridge, woven in
100% cotton.
- Material
- 100% long-staple cotton
- Feel
- 430 GSM · CloudLoom™
- Absorbency
- Denser, richer plush
- Best for
- An elevated, hotel-grade
dry-off
Limited Edition
Five new colorways. While stocks last.
The same cloud-soft Marshmallow ridge, in a run of colors that won't stick around —
grab your favorite before it's gone.
Our Philosophy
We made the towel we wanted to use.
Too many towels looked good on the shelf but felt rough, heavy, or ordinary at home. So we started with the one thing that actually matters — how it feels the second you pick it up.
That idea became the Marshmallow Series, known for its cloud-like ridges. The Chevron Series brings the same comfort in a more refined pattern, and Pure Cotton reimagines the classic in a plush, elevated finish.
Read our story
why mallo
Cloud soft comfort
Plush, velvety fibers feel gentle against the skin, turning an everyday dry-off into a softer moment.
Fast lightweight absorbency
Signature ridges pull moisture away quickly, without the heavy, bulky feel of traditional towels.
Engineered to stay plush
Machine washable. Quick to dry, and designed to stay soft through the routines of everyday use.
Thoughtfully sourced
From Marshmallow ridges to the refined Chevron weave, every texture is built to look distinctive and feel genuinely good.
MALLO
ORDINARY
SOFTNESS
Mallo
Cloud-soft, ridge weave
Ordinary
Flattens quickly
TEXTURE
Mallo
Sculpted, distinctive
Ordinary
Flat terry loop
COMFORT
Mallo
Lightweight on skin
Ordinary
Heavy, bulky
APPEARANCE
Mallo
Elevated, hotel grade
Ordinary
Generic
DURABILITY
Mallo
Holds shape, wash after wash
Ordinary
Thins over time
EVERYDAY EXPERIENCE
Mallo
A small daily comfort
Ordinary
Just gets the job done
More than just marshmallows
Chevron towels, bath bombs, soap, and the softest little pumpkins you'll ever squeeze — the wider Mallo world, curated.
A towel brand bold enough to make everyday comfort extraordinary.
From the journal
Read the journal
What Does GSM Mean in Towels? A Practical Buying Guide
GSM tells you how much a towel’s fabric weighs per square meter, but it does not measure softness, absorbency, d...
Towel Size Guide: Washcloth, Face Towel, Bath Towel & Bath Sheet
Not sure which towel size you need? This guide explains the differences between washcloths, face towels...
Ultimate Guide to Choosing Bath Towels: Material, Weight, Size & Feel
The best bath towel is not necessarily the thickest or most expensive. Learn how material, GSM, dimensions, cons...
SHOP WITH CONFIDENCE
“The softness stands out immediately. You can actually feel the quality the second you touch it.”Shop Mallo Towels
★ 4.9/5
586+ reviews
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